Kenneth Green Associates was established as a Partnership in January 1990 with the sole objective of distributing prestige products in the United Kingdom. By January 1993 the Partnership was formed into a Limited Company. The share holding of the Company is entirely in the Green family name.

In 1996 a new company was formed, Classic Beauté Limited with the same Board of Directors, but a different marketing and sales structure, specialising in limited distribution niche brands.

Within thirteen years, this guiding principle had taken Kenneth Green Associates from a relatively small family run business to one of the largest specialist distribution companies in the world.

Today Kenneth Green Associates continues to be the leading fragrance distributor in the prestige department store sector and the number four fragrance supplier in the UK market overall, the company represents nineteen principal clients with an enviable range of prestige brands.

With headquarters at Hill House in Weybridge, Surrey, 30 kilometres from London, Kenneth Green Associates is managed by the Board of Directors under the leadership of the Chairman, Kenneth Green. The Board comprises the Managing Director, the Financial Director, the Commercial Director, the Retail Director, the Marketing Director and the Sales Director. There are over 400 people working within the business.