The Company was started in 1990 and by January 1993 became a Limited Company. The share holding of the Company is entirely in the Green family name.
In 1996, a new company was formed, Classic Beauté Limited, with the same Board of Directors, but a different marketing and sales structure, specialising in limited distribution niche brands.
The company began trading with a clear guiding principle, to provide client companies with the best knowledge of how to build profitable business in the uniquely complex UK fine fragrance and cosmetics market. This would be achieved by a thorough understanding of the client's global strategy and expert application of that strategy at a local level.
Over the years, this guiding principle had taken Kenneth Green Associates from a relatively small family run business, to one of the largest specialist distribution companies in the world.
Today Kenneth Green Associates continues to be the leading fragrance distributor in the prestige department store sector and the number four fragrance supplier in the UK market overall, representing over 20 prestige brands.
With headquarters at Hill House in Weybridge, Surrey, 30 kilometres from London, Kenneth Green Associates is managed by the Board of Directors under the leadership of the Chairman, Kenneth Green. There are over 400 people working within the business.